From Game Boy to Gucci.ย
Revisit theย 1990sย in a massive compendium ofย advertising gemsย that sold Generation X and baby boomers everythingย from Game Boys to Boyz II Men. Featuringย six chapters spanning food, fashion, entertainment, and cars, page after page of ads remind us how sex and blockbusters led the way to a decadeโs worth ofย ironic, cool, and classic visuals, which closed one century and took us to the next.
The author
Steven Hellerย has produced over 200 books on visual communication and published countless articles in international design magazines. Currently he is cofounder and cochair of the MFA Design program at the School of Visual Arts, New York.
The editor
Jim Heimannย is the Executive Editor for TASCHEN America. A cultural anthropologist, historian, and an avid collector, he has authored numerous titles on architecture, pop culture, and the history of Los Angeles and Hollywood, including TASCHENโsย Surfing,ย Los Angeles. Portrait of a City,ย California Crazy,ย and theย All-American Adsย series.
Specs & Care
Hardcover, 7.7″ W, 10″ H, 5.61 lb, 656 pages



















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